We know that online summits can be a whole new world. To help you get your bearings we've put together the terms you'll need to get a handle on HeySummit.
Active event
An event is either a webinar campaign (either one-off or ongoing), an online summit or a video course or repository. An event is deemed an active event when it is open for registrations. So in the case of a summit, it is active whilst the summit is running. Once the summit has finished, it automatically moves from an active to a non-active status. The replays will remain open but registrations will be closed. Additionally, an event with non-active status does not count towards your HeySummit plan active event count.
Affiliate
An affiliate is someone you have invited to market your summit for a commission. You can assign each affiliate with an affiliate code so HeySummit can track their commission payouts. It is your responsibility to pay affiliates.
Archive
When you archive your event, it is still visible to you as the event organizer, but it will not count against your HeySummit plan attendee limits. You should archive a finished event if you're keen to launch a new event, but want to keep the details of your old event in your account to refer back to.
API
An API, or Application Programming Interface, is a set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service. In short, it allows two applications to work with one another. Only HeySummit Business Plan customers have access to the HeySummit API.
Attendee
An attendee is someone viewing talks at your summit. An attendee is only counted whilst an event is in the active state (i.e. whilst it is open for new registrations). Essentially this means that your attendee quota is freed up once you close registrations for an event, or archive it. In most cases though, we recommend keeping registrations open to help create an ongoing lead capture funnel.
Dashboard
Your dashboard is your menu of options for your event. Start here and track key metrics and stats to see the health of your event at a glance.
Evergreen summit
Evergreen summits are summits without an End Date. Both evergreen and non-evergreen summits start exactly the same way- they both require you to enter a Start Date. You should choose an evergreen summit if you intend to run a long-term webinar or speaker series to drive your inbound marketing efforts. An evergreen summit is intended to stay open for registrations over the long-term. It also allows talks and content to be published periodically. Do note that the evergreen summit is different from an auto summit. An auto summit is a summit which simulates a typical start and end date that is auto-regenerating, replicating the 'live' nature, which HeySummit does not support.
Live talk
Essentially, HeySummit creates the Zoom, Livewebinar, or BigMarker webinars for you based on the talks you set up in your summit. We keep all of the details (title, description and date) in sync as well as ensuring that your speakers are added as presenters. When the time comes for a talk to go live, we send email reminders to all attendees. In this email, we include the join URL so that the attendee can join the live-webinar via your chosen live webinar provider. As a result, each attendee who decides to watch the webinar live shows up as an individual person within your live webinar platform. This means that you need to make sure that your webinar platform account can accommodate the total number of live attendees you expect to host.
HeySummit
HeySummit is a tool for you to manage an online summit. It can also be used to manage virtual summits, weekly webinars, video library and course content. You use a webinar or video platform of your choice in conjunction with HeySummit. We help you build a community around your content, increase signup rates, drive referrals and crucially turn your video content into a part of your long-term content marketing strategy.
Host
A host is someone that will be seen as the main host or presenter within your live webinar platform. They are responsible for introducing a speaker's talk and potentially interviewing them. Hosts are only required if you intend to broadcast live talks.
Inactive event
An inactive event is an event that is still available to the public for the purpose of watching replays but is closed to new registrations. Attendees can still be charged for after you close registrations if you enable replays. However, you can only charge existing attendees. If you want to keep selling all-access passes to new attendees, then the event would need to keep registrations open and thus, it would be an active event.
Pre-recorded talk
A talk that is not presented live. Instead, a pre-recorded talk is recorded in advance of the summit and then manually uploaded onto the HeySummit platform by the event organizer.
Replay
A talk is 'live' when it first starts being played for attendees. A replay is the same talk which is accessed by attendees after the talk has finished playing 'live'.
Speaker
A speaker is someone that you have invited to speak at your summit. There are no limits to the number of speakers you can invite.
Sponsor
Having a sponsor can help drive revenue, as well as awareness for your event. In HeySummit there are two types of sponsors that you can setup. Main sponsors will have their logo (with a link to their site) included on the summit landing page and also in the sidebar on every other page. They are also included in the promo graphics created within the platform and in the footer of the emails that are sent out - so they get a lot of exposure, meaning you can charge a healthy amount for that style of sponsorship. Category sponsors, on the other hand, are linked to a specific category within your summit. A category sponsor will have their logo and link shown in the sidebar of any speaker and talk page, where the talk / speaker is linked to the category they are sponsoring.
Summit
A summit is an online conference where attendees pay to watch talks (pre-recorded or live) from speakers. Although compared to webinars, it shares more similarities to a traditional offline conference where there are multiple speakers spanning across multiple days. With that comes a much deeper need for organization and tools to help deliver a cohesive experience. Throw in the need for sponsorship management, affiliates, generating revenue and viral giveaways (to name but a few) and we're quickly in a very different territory from a more traditional webinar/ online conference.
User
A user is someone you have invited to login to your HeySummit account and help you manage a summit. You can decide which summits they can access. Once logged in, a user can access all reports and management screens within HeySummit.
Love what you're reading? Why not have a go at hosting your very own summit. Start your free trial now with HeySummit. Happy summiting 🏔️
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