Track conversions from your Facebook ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your event site
Pixel tracking can help you monitor leads, purchases and conversions whilst you're running your conference. You're a keen user of Facebook Pixel and want to track your HeySummit page using it.
Simply go to the Pixel Tracking settings under the Other Integrations setup and add Add the tracking code under the Tracking Provider Code. You can then choose to customise how you want the code to track/appear on Facebook by customising the Pixel Events.