Why run a Virtual Event?

Running a virtual event can be an absolute game changer. Learn why events can be so impactful and how they can be used to grow your audience and monetise your passion.

Virtual Event Streams

Harnessing Your Audience with Virtual Events

Virtual events aren’t just about giving your attendees unique and enriching experiences. You’re also engaging people in a memorable experience of your brand - while gathering all-important data on a large scale. You’ll be reaping value long after the event ends.

As a marketing tool, there are few like it. Events will have a lasting impact on you and your business. 

Here’s how we like to break it down:

Compelling content + social interaction = maximum value and WOW-factor

If you’re looking for more impact than a fleeting social media post (easily lost in the scrollable abyss) or an email sitting stagnant in an overflowing inbox, look no further.

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It's all about capturing attention

Virtual events can capture someone’s attention for days at a time. 

People who sign up for virtual events aren’t looking for a slew of generic information, but rather, an engaging and unique shared experience. 

  • An engaged audience happily sitting down (or remaining upright – we do love a standing desk!) to hear what you have to say over a period of many hours or even days.
  • A direct line to building brand awareness and a deeper understanding of what you’re all about.

What You'll Gain

  1. More powerful marketing. An event can massively boost your industry presence. Forget paid ads on Facebook! With speakers  and attendees posting about their experiences, you’ll be generating a collective, authentic  buzz.
  2. Big reputation. With more people talking about you, and a fully-scaled, polished event - complete with an enticing agenda and glittering testimonies - you’ll establish yourself as a serious, reputable brand with something unique to say.
  3. Global reach. Virtual events can be endlessly customized, so you can produce a hybrid event, with pre-recorded sessions and replay options. With on-demand event content, you don't have to limit your audience to certain time zones and geographies - the whole world is your oyster.
  4. Limitless content. Even after the final live session wraps up and you take your final bow, you can make recordings available - making the impact of your content limitless. AND you’ll have a wealth of high-quality content that you can repurpose across your channels for a long time to come.
  5. A more committed audience. Once your event is over, you’ll have established a network of engaged speakers and attendees. A community primed with a shared interest and knowledge of your brand! Get ready for a huge boost to your mailing list.
  6. A better understanding of your customer base. An event is an invaluable opportunity to learn  about your target demographic. This can be especially helpful if you have a newer business, and your core customer base is still unclear.
  7. A vision for the future of your business. With all this data you’ve secured, you can drive your marketing efforts and tailor your strategy to become the most effective it can be.

Your Questions Answered

So, you’re sure an event is the most effective way to move your brand forward, but maybe you’re feeling a bit...stuck?  Don’t you worry! Here are our most commonly asked questions (and their answers 😎) to help you perfect your event marketing strategy.

If your question isn’t here - first of all - sorry 😓. Second of all - we’ve got you! Send whatever question you have to

If you’re looking for more impact than a fleeting social media post (easily lost in the scrollable abyss) or an email sitting stagnant in an overflowing inbox, look no further.

What is Event Marketing?

Event marketing is the promotion of your brand or product through...well, events! Event marketing is the best way to build a meaningful connection to your customers. Events are a powerful tool for everyone - even if you’re also engaged in course or community marketing.

It may feel intimidating to add a whole new marketing strategy - but HeySummit is here with all the tools and resources you need to streamline the process and start seeing an impact fast.

Are Events right for me and my brand?

Want to crunch some numbers to see if your event idea will pay off in terms of time and money? Our Events Marketing Formula will help you work out your cost-benefit in concrete terms.

What should my Landing Page look like?

You’ve heard the phrase, “Don’t judge a book by its cover”, right? Well scrap that. It’s exactly what your customers will be doing on your landing page. Everything about your landing page from its headline to basic event details must be based on one call-to-action: registering for your event.

It’s a balancing act to make sure that your customers know exactly what they’re committing to without bombarding them with details. But bear in mind that they’ve probably read the finer event details before arriving at your landing page. 

Here are some of our top tips for effective landing pages:

Keep it short and sweet

Your landing page needs to be eye-catching, on-brand, and most importantly, easy to understand. It’s one thing to browse various products, it’s another to consider purchasing. Your attendee needs to know exactly what they’re committing to - and feel excited about it! 

Your event title will probably be the first thing your customer reads, followed by your session titles. It’s unlikely that they’ll read more than two to three lines on each session or talk. 

Our templates  will help you build your landing page quickly and summarise your event as clearly as possible. 

Use your headline speakers

If one of your speakers is garnering a lot of traffic, consider including them in a featured content block on your landing page. Just a name, photograph, and brief bio will be enough of a push for many of your leads to convert.

Have a countdown timer

A live countdown timer builds a keen sense of anticipation for your event - and provides incentive for conversions. 

If your potential customer is visiting your landing page, they’re already expressing an interest. The last thing you want them to do is think, “Oh, I’ll decide later”, and then forget all about it.

One of the best incentives out there is urgency. There’s nothing like watching the seconds tick by to hurry along your decision making.

Be smart with your language use

This is another one about urgency. Instructing your potential customers to ‘secure’ their place or ticket, (instead of ‘book’, for example) tells them that they need to take action to ensure that they don’t miss out. 

Show that your tickets, even if they’re free, won’t be there forever. 

Take a look at [this article] for more tips on building your event (including the landing page!).  

How should I ticket my event?

Use your Attendee Persona

When you’re pricing your tickets the very first thing you’ve got to consider is your attendee persona:
What can my audience  afford?

What would they be willing to pay?

What’s their schedule?

Think about what might stop your potential attendee from buying a ticket or reserving a free spot at your event, even if they got all the way to your ticket page. Find their pain points (be it financial, time sensitive, or an uncertainty about what your event offers) and address them.

Here are some hints to get you started with your ticketing:

Be clear about what you’re offering

We have to respond to so many questions about tickets with, “It depends...”. But this one we can confidently say applies to all virtual events: be clear about what you’re offering.  

If your customers aren’t sure about what they’re being offered, they probably won't stick around to figure it out. Describe your offers concisely and clearly. Don’t oversell, don’t undersell, don’t complicate.

Offer discounts to increase your reach

Coupon codes and other discounts are a great way to provide an extra push towards conversion. You can also stagger your discounts so that last-minute buyers have an incentive if they missed out on early-bird tickets.

There's a whole world of ticketing out there.  Check out our deep dive on ticketing for more advice on discounts, pricing, and more.

How do I get Sponsors?

Start from your attendee persona. Yup, we’re never going to get sick of saying that (sorry not sorry).

  1. Look at the community you’re engaging with in your event. Someone in that community will probably be interested in sponsorship.
  2. Use your network.
  3. Consider sellers of complementary products and services that your attendees are looking to buy.
  4. Do research into companies that have sponsored initiatives similar to your event. Think small companies here.

As always, be clear and honest about what you’re asking.

Take care to show that you’re open to flexibility whilst making your initial offer clear. It’s very possible that your sponsors have something specific in mind.

There’s a lot to think about with sponsors. If you’re ready for more, take a look at our step-by-step guide on event sponsorship if you haven’t already.Start from your attendee persona. Yup, we’re never going to get sick of saying that (sorry not sorry).

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